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Press Release Writing

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Some people think press releases are a thing of the past, especially in this digital age. But 60% of the stories we read, hear or watch – including on our smart phones – come from a press release. This is why the Aga Khan Development Network (AKDN) is proposing to its communications staff to ramp up their press release writing skills. And with tried and true methods explained in simple terms by former BBC journalist, Claire Doole. It takes only 20 minutes to get through all eight video lessons. And once you do, you’ll have a better idea of how a press release can make a difference to AKDN’s reputation, why and when to write (or not write!) a press release, and how to formulate it in a way to get the media’s attention. 

Duration

Video: 20 min

Languages

English

Created by

AKDN

Last updated on

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